Ready-for-anything words for Contigo
Contigo’s range of leak-proof, spill-proof drinkware is engineered to stand up to the rigours of modern life. So when the company was looking for a flexible cross-channel brand campaign to take its products to new audiences across EMEA, ‘versatile and robust’ were, aptly, the watchwords.
The 100% LIFE-PROOF campaign I developed in collaboration with We-Do-Co gives Contigo a standout positioning in a busy market. Features-focused but 100% brand-led, it enables the company to easily generate powerful new brand messaging and adapt comms by persona, product, channel and market.
“The team has created a fantastic campaign idea for Contigo: they have grasped the functional brief extremely well and turned it into a universal creative idea which is so versatile and easy to execute across all brand touchpoints. They are super talented and creative to work with.”
Ozlem Schmidt, Newell Brands