What would happen if the power failed at a data centre? Thanks to AVK, we’ll never have to find out.

The company’s uninterrupted power solutions keep the lights on and the servers whirring. And when exhibiting at a data centre trade show in London, the AVK team booked the twin billboards outside the venue to hit delegates with a bold brand message as they arrived.

The space suggested the idea, the client loved the ballsy tone and AVK were the talk of the conference.